Top 5 Business Apps Performance in Kenya Q4 2022

The fourth quarter of 2022 saw significant activity among the top business applications in Kenya. Here's a detailed look at the performance of the top 5 business apps on a unified platform, based on data from Sensor Tower.

Mkopo Haraka experienced remarkable growth in weekly downloads, starting at 9.8K in early October and peaking at approximately 154.9K by the end of December. Active users also surged, beginning at 5.5K and reaching 300.2K by the last week of December.

Zoom Workplace showed a mixed trend. Weekly revenue fluctuated, starting at $124, dipping to $90, and eventually climbing to $692 by the end of December. Downloads decreased steadily from 21.2K in late September to 4.7K in the final week of December. Active users saw a gradual decline from 150.2K to 107.1K over the same period.

LinkedIn: Jobs & Business News maintained a stable weekly revenue, averaging around $5.5K to $6.2K throughout the quarter. Downloads had minor fluctuations, starting at 11.1K and ending at 9.9K. Active users remained relatively steady, averaging around 185K.

Mkopo Extra saw varied download activity, peaking at 30.4K in late November and ending the quarter at 6.8K. Active users increased significantly, starting at 15.7K and peaking at 43.8K in late November before stabilizing at around 37.3K.

Google Meet (original) had consistent weekly downloads, starting at 12.4K and gradually declining to 2.6K by the end of December. Active users also saw a downward trend, beginning at 100.7K and ending at 89.3K.

These insights are based on Sensor Tower data. For more detailed analysis and insights, visit Sensor Tower.